You know how it should be, right? By now, your site should be a LEAD MACHINE, turning strangers into avid buyers, ready for the sales call. But be honest – is it doing all that? Or is it forever letting prospects slip through the net?
Let’s take a look, and give it a makeover – a facelift or a teardown – then finally get it doing the work it was meant for.
Work with us to:
Can we really 5x your ROI?
Book a call and we’ll show you how…
Imagine three rival companies at a trade expo – exhibiting side by side
Picture it. They all sell the same gear to the same customers. They’re evenly matched on price.
And all have an equal shot at talking to people as they walk past.
So how come the first two are struggling, while the third has people queueing all the way back to the entrance?
Well, the first is selling hard.
The second is sitting around doing nothing.
While the third is doing the sensible thing: BUILDING RELATIONSHIPS.
He’s getting to know folks, telling them stories, answering their questions…giving demonstrations…dishing out giveaways and some wicked prizes.
So visitors will come to know him. They’ll like him and trust him. So when it comes to buying, he’s their natural choice.
They want the likable expert – NOT the sales pest or the one who doesn’t care.
So why the story?
Well, your website should follow this strategy of sowing seeds for tomorrow. See, half the people who come to you today are likely just checking you out. Exploring options, because they know they’ll be buying soon and they don’t want to rush the decision.
So push hard today and you lose them.
Show apathy and you lose them.
But share your knowledge and personality…let them get to know you on their terms…and job done! You’ve got a customer-in-waiting, and they’ll even pay more for the chance to work with you.
That’s the rule we’ll apply to your website, when we work together.
Playing the long game, but still edging the prospect gently toward the next step.
Any exceptions to that rule?
Sure. If you’re a RESPONSIVE service, like a locksmith or funeral director, web visitors need you IMMEDIATELY – there’s no nurture going on.
But 9 times out of 10, the RELATIONSHIP is where you’ll find the profits. So chances are, that’ll be our focus.
Let’s talk about that. Discuss your business model, your goals, your numbers…then turn your website into that lead machine that sends you fresh opportunities 24-7.
Jump to a Section
Ready? Let us show you how to win more customers.
- Without Cold Calling
- Without Networking
- Without hacking away at your margin