If you’re planning a new video, you’ve got to ask that question. Because (HARSH REALITY CHECK)…most marketing videos bomb.
They get ignored. Or skipped. Or get a “Meh, so what?” response. So it’s money squandered, and opportunity gone.
Why does it happen?
Easy – most videos just point a camera at some business owner standing there like a cardboard cut-out! Then s/he says “Hello we’re passionate about XYZ and we’ve been doing it since 1922”.
It’s dull. It’s boring. It’s hard to watch.
It’s no wonder users click back onto YouTube, to watch more videos of cats riding on vacuum cleaners!
We say video can be so much more than that cold, emotionless pitch. With the right crew, it can be warm, immersive, captivating…telling a story with high production values, to draw prospects into a world where all they want is theirs.
That’s how we do video at LeftLane.