As previously discussed in Adwords vs Facebook, there are definitely advantages to marketing only on the Google network with Adwords. In this blog we’re going to discuss how small business owners can use Adwords effectively for a variety of business verticals. There is never one way to do things. The internet has infinite possibilities and social only multiplies that! At LeftLane we take jargon and tech talk out of what we do and break things down so that our clients have a clear understanding of what’s going on. We then report back periodically with results and optimise accordingly.
People Search Google in Times of Need
Unlike social networks where the idea is to disrupt users’ timelines, Adwords relies on users finding your advertisements because they are actively searching for your product or service.
Google Adwords is Faster and Better Than SEO
It’s true. If you create an ad around a word or phrase like “digital marketing companies Charleston, SC” you don’t have to wait for the SEO (search engine optimization) to gain traction. It can within hours, just like our adwords account at LeftLane Marketing LLC accomplished yesterday.
More Engaging Ad Formatting Than Social Media
Simply put, Google Adwords gives you more options with the formatting, tracking and device management than Facebook. It’s much more flexible that way.
You Can Create Ads to Target Your Competitors
Yes, you can actually target people based on their keywords and phrases. And that means driving traffic based on your competitors name(s). This is called branded advertising, which is a very clever tool to use when deployed correctly.
Better management of Ad Spends and Budgets
There are so many ways to set up your Google Adwords accounts. From setting up conversion metrics, all the day down to individual budgets and cost per click attribution models. Do you want a first touch, last tough or linear model? Do you want to maximise for conversions or do you want to limit the amount you bid for keywords and phrases?
As you can see, there’s more than one way to do the internet. There’s more than one day to do digital marketing. There’s more than one way to drive leads and new business outside of traditional marketing. You just have to take the right steps to ensure your successes.