Digital MarketingLaw Firms

Digital Marketing For Law

By March 5, 2020 August 31st, 2020 No Comments

You might not have a seven figure TV marketing budget for your law firm or own a telephone number with all 9s but that’s okay. The telephone is only one way to communicate with people as a driver of new business. The world doesn’t watch TV in the same way it did 10 years ago either. Netflix and the like have totally changed how TV commercials are watched and consumed. Heck, most of us don’t even watch them as we fast forward through. Digital marketing for law is also a channel that should be considered to compete against those seven figures commercials. 

Digital Marketing For Law

Do law firms have marketing teams? What? Yes. Every business needs to spend money on marketing if they want to be around in a few years. Word of mouth marketing is what most lawyers have done over the years if they didn’t have that seven figure TV budget. Nowadays it’s called search engine & social media marketing. Why? Because we use digital media to share with our network of friends and family. Remember all of those viral videos, all those cute photos of kittens and puppies? That’s just people sharing normal content.  

The vast majority of people nowadays send each other links to websites and social media channels. Sooooooooo, if you expect people to refer you, you’ll have to have your act together when those opportunities come along. But what in the world do you share on social media as a Law Firm? 

Industry Specific Content Help You to Leverage Your Relationships

Digital marketing for law doesn’t have to be complicated. Every single lawyer and members of the practice are licensed and membered up to the eyeballs with associations and governing bodies. That means that lawyers have a huge amount of content to share on their social media channels as part of a comprehensive marketing campaign. Industry  specific content helps you to leverage your relationships and adds credibility to your offering and message. 

If you share a post from the supreme court or recent change in the law from Congress, you’ll most likely be adding value to your communities. Those landmark rulings, new developments in the law and industry analysis, are all excellent things that can be shared to your social communities as part of your content strategy. 

Building a Sales Funnel of New Clients

Outside of boring law journals, lawyers have to really think outside the box with what to post and when to post it. This blog isn’t  really about what to post but rather why it’s important. Think about adding value at a minimum. Don’t post to sell. Post to inform (not always about you). Post to educate and engage with your customers. Storytelling is a very powerful tool. People always buy from people and when you can humanise your business, your customers will want to engage. Just a thought. 

If you’d like some help in figuring out how your practice could benefit from digital marketing, get in touch with us.


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