A video blog or video log, sometimes shortened to vlog (/vlɒɡ/), is a form of blog for which the medium is video, and is a form of web television. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded in one take or cut into multiple parts. Now that we’ve got the technical parts out of the way, let’s talk about the process and value that vlogging for business gain achieve.
We posted previously about building your authority online. There is no easier way than with video. And if you’re using video as part of a series on your website, you can call it’s hipster name of vlogging for business.
Vlogging On Your Website
The heartbeat of your business is your website. Everything that you own should live here. This includes all of your video content. Even if you host other video content on YouTube or Vimeo, your website vlogging should ‘live’ on your domain and not just the social web. Remember, you can have your channels revoked at anytime, almost without any recourse if things don’t work out. Smart business owners DON’T leverage the social web without having their own websites in order.
Vlogging For Business
What value does blogging for business offer? Infinite value. It’s not just the content of the day that you share, but it’s part of a much greater content strategy. Looking back after a year or so of vlogging would result in huge amounts of video content on your site and your social channels. When people search for your product or service, your vlogs hosted on YouTube would rank in search results. You’d be the one with all of the authority online. Get it?
Vlogging Adds Value
You may feel that you are shouting in a cave or than no one is listening. But the internet and the social web are. Your blogs might not be consumed as quickly as you write them, but they will add value for years to come from everyone that encounters them and has the time to understand and listen to your expertise.
Vlogging by default. makes you the smartest person in the room. You’re the only one talking about your industry, your product or your service. This level of authority builds trust and advocacy from your customers and clients. All of your blogging efforts build upon your expertise and quickly land you as the thought leader in your industry.