How to Incorporate Video Production into your Social Media Strategy.
As 2019 begins to come to an end, one trend remains more clear than any other: video production needs to be a central aspect of your social media advertising strategy.
In the past, it could be argued that video production was an extra add-on in the world of social media advertising. As social media continues to further develop, video production is now a necessity.
Well simply put, the stats don’t lie. Let’s take a look at all of the ways your business is able to utilize video production across its social media platforms.
The Many Ways Video Content can be Utilized
It is easiest to think of video production only being utilized for your regular ads, as was the case for over a decade on social media.
While for some industries, placing static ads is still quite effective, video assets can now do so much more on social media. Let’s take a look.
Video Production For Social Media
Social media has demonstrated time and time again that video advertisements increase click-through and conversion rates greatly. These statements are now quantified facts:
- It is easier to build trust with an audience through video content.
- Videos are shared 250% more than static posts.
- 90% of audiences would rather learn more about products or services through video content.
- Online content is now 80% video-based marketing.
- Videos are becoming more omnipresent on social media as algorithms continue to further favor them.
We all know the old saying, “a picture is worth a thousand words” and it’s true, you can convey multiple points just from a single image, but where video has the upper hand is it puts emotion behind those words.
Video captures all those non-verbal cues we give as human beings that make up 90% of the way we communicate and packages it in a medium that can be distributed on a large scale without taking up your personnel resources.
It has been known for years now that videos perform better than static ads on all social media platforms. So much so, that the platforms actually push you to create video ads rather than static ones.
Facebook and Instagram both have templates to turn static images into short snippet videos. In short, they want to make it as easy as possible for advertisers to create and utilize video content.
That being said, using one of their templates, looks a bit boring, unprofessional, and therefore, your ads are more likely to be ignored or glossed over by your target audience.
Using professionally shot, and edited video content will help your business stand out from the pack. You are subconsciously demonstrating to your target audience that your product or service has a higher value than your competitions by providing them with rich, interesting and captivating video content.
Of course, there is a new reason to use video content on social media though.
Social Stories Role In Making Videos Production For Social Media Crucial
While it is no secret that video content on social media is more captivating and better at building trust with potential customers and clients, a recent development on Instagram and Facebook has made the utilization of video production crucial for success.
I am talking about the roll-out and public acceptance of social media stories.
Stories can be posted by businesses or individuals. They are an easy way to reach your audience because as users click through the stories of their friends, they are also served full-screen ads, with the option to visit the website or learn more about products and services.
Facebook and Instagram advertising is now a lot more than just reaching people in their news feeds. It is about creating a comprehensive advertising approach to reach your audience in all areas of social media platforms.
Without video content, your social media ads running in the story sections of platforms will fall flat and click-through-rates will plummet.
It is an enormous missed opportunity to be using static ads on Facebook or Instagram while they’re screaming at you to use video content.
Video Production For Social Media In The Future…
The industry is demonstrating a clear trend – video content is the future of digital marketing. With nearly 8 out of 10 of all web traffic being video-based by 2021 it is clear that the switch to video is more important than ever.
How Left Lane Productions Can Help
At Left Lane Productions we offer a series of packages to choose from when beginning your video production strategy.
These packages make it easy for you to receive the exact kind of video content you want for your advertising strategy.
We make sure our shoots are non-invasive in nature. You will be able to operate your business as normal, as we work in the background to collect the necessary video assets.
Our captured video is then professionally edited, to provide you with a crisp and high-quality product in 7 days or less. Your video assets will be delivered in the requested formats and optimized for their specific use. Then you can relax and watch your sales and conversion rates begin to improve.
Ready to get started? Have more questions? Contact us today to get started.