Covid-19 has massively impacted the real estate industry across the country, indeed the globe. Bit by bit we’re all getting back to as close to normal as we can. What’s been remarkable is how reactive and adaptive the real estate industry has needed to become in order to continue to fill the listing and sales funnels. Listing videos for real estate are now a big deal.
Listing Videos For Real Estate
Many of the industry’s best performers use listing videos as par for the course in the marketing campaigns for all of their listings. Listings videos for real estate enable the seller to showcase their home in a way that gives any potential buyers a greater perspective of the property without the need of a pesky seller’s agent. If done well, listings videos can expedite viewings or at least limit the number of visits by some type of increased buyer self-qualified viewing.
That kind of creativity is a must when you think about how much video people watch online. YouTube says we watch more than one billion hours of video every day. And when it comes to Facebook, 60% of Americans who watch digital video do so on Facebook. Instagram says more than 500 million users watch video on Instagram Stories every day.
But most real estate agents aren’t taking advantage of video. In the National Association of Realtors’ 2019 Profile of Home Buyers and Sellers, only 10 percent of sellers reported that their agent used video to market their home.
Video is no longer the next thing; it’s the now thing. If you’re not doing it for your listings, you’re doing yourself and your clients a disservice. The good news is that it’s never too late to start making videos for your listings. Here are nine steps to make listing videos that will both charm homebuyers and compel sellers to hire you.
Check out our other blog about listing videos to find out more.