In the current climate of less than 3% on 30 year fixed mortgages, houses are selling themselves across the country. The real estate industry is on fire and competition is hot. Most real estate agents in the lowcountry are struggling to keep any decent inventory at all. Charleston’s continued economic growth is spurring along a housing boom that the lowcountry has never seen.
Of course you do. It’s not just about listings and closings. It’s getting the listings and enough interest in them for the closing to even happen. That’s where digital marketing for real estate comes into place.
It’s also where to host your listings and where, if any, do you promote them. Realtors know that many buyers will use multiple devices across various mediums to view your listings. The user experience is rapidly changing; especially in the current climate. You’ve gotta be smart on digital.
Churn. The real estate industry is all about churn. Buying, selling, leasing, renting, BUILDING …the options are endless. Your job is to get eyeballs and interest. But your day job is to be a realtor, not a digital marketing agency or google adwords expert. Wouldn’t it be great if you could just focus on the selling and let the marketing bring you in leads and listings?
Successful realtors will have an omni-channel marketing funnel. Signs in the yard, listings on a website (more like 100 websites), telephone numbers, email addresses, email blasts, sponsored content, etc etc etc. You don’t start there, it’s what you build up to over many months and years. It’s also a lot to manage and measure effectively with great and meaningful analytics. You are most certainly leaving money on the table.
Get in touch to find out how we helped a local realtor hit his 2020 targets by March.