AUDIENCE MAPPING is about digging below the surface, beyond the basics like the visitor’s age and gender. It’s about understanding the person on the other side of the screen. So you can stop guessing and talk to them like it’s face to face.
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Can we really 5x your ROI?
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What if we told you…most of your buyers have THIS ONE THING in common?
Imagine you sell gaming equipment, and you want to know more about those people ordering from your eStore. So we tell you – 80% of your buyers come from the same mold:
They’re male. They’re single. They work in IT. They live with their moms, and they’re also into superheroes and Star Wars.
Basically, they’re Comic Book Guy off The Simpsons.
Okay, whoop-de-doo! No big news there, right? You could have guessed it.
But think – now, you know, you can change your message. So you’re ONLY talking to Comic Book Guy. Then you can cut a whole load of your ad budget, to drop the ads that send you the miscellaneous 10% – and spend those dollars advertising in places where Comic Book Guy hangs out.
How about that?
Now you’re finding more of your best buyers AND your message is totally on point.
Look, this is an easy, crude example (and gamers – no offense intended!). But you get the point, right?
Whatever you sell, there’s a cluster of people among your buyers who belong to the same tribe or subculture.
And whatever size that cluster is, you can work with it. Run ads and offers just for them, to max your ROI.
Maybe there’s only one tribe in there. Maybe there are two…three…four…doesn’t matter. Once you know who they are, you can find them for less money and turn more of them into buyers.
That’s what you get from Audience Mapping. A chance to go less scattergun, and talk to the real contenders.
A chance to spend less and sell more.
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Ready? Let us show you how to win more customers.
- Without Cold Calling
- Without Networking
- Without hacking away at your margin